Thursday, November 22, 2007
Dr. Seuss and Flit
You might think that Dr. Seuss was ALWAYS a famous author of children's books, but he didn't start writing those books until the late '30s. Before that -- as I discovered this morning -- he drew cartoons for humour magazines and advertising companies.
I discovered this bizarre fact when I ran across an advertisement for "Flit" bug-spray in the June 2, 1928 issue of The New Yorker. Not only is this ad the kind of thing you wouldn't be able to do today -- kids all over the country would be drinking insecticide in emulation -- but there's the trademark Seuss-type tree, and there's the Seuss signature at the bottom.
It turns out Dr. Seuss was Flit's big illustrator. Chalk this up to "weird things you should only learn about at 7:30 in the morning."