It's not a welcome screen. It's an advertisement. But somehow their PRETENDING that it's a "welcome" screen -- even though I'm sure they know that they're not fooling anyone -- makes the screen sort of welcoming anyway.
Since I'm a sucker for quick meals I bought one of the new President's Choice frozen dinners. This line of dinners is being marketed as upscale...the fonts are all "script" and they feature maps showing you where the food supposedly comes from (no, not a map of the factory floor, a map of the region famous for that particular dish).
So I bought the "Piemonte Risotto with Porcini Mushrooms." It's ready in five minutes and has its own little microwave-safe plastic dish. Nothing about the food or its preparation sets it apart from other $2.00 microwave dinners...but on the back -- above the cooking instructions -- I found this totally discordant bit of overreaching promotion:
CHEF'S TIPTV dinners and a nice red wine. That's class.
Serve with a red wine, such as a Chianti Classico or a Pinot Noir.